illustration: Benefits of Exposure, aka: exposure vs exploitation and the value of creative work

In the following process video, I draw this image in Photoshop on my Wacom Cintiq while talking about some issues that businesses and creatives face.

Talking about the value of creative work in business and why businesses benefit from paying for quality work. I also discuss why illustrators, photographers, musicians, designers, etc should charge for their work and when, rarely, to do it for exposure.

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Jake Parker's Video about Exposure

I'm getting to the point in time my career where I want to warn younger creatives of some of the lessons that I've learned the hard way.

99% of the time, someone promising "exposure" is just someone trying to get something for free that they should pay for.

In this video, I discuss the difference between exposure and exploitation in the hopes that business people and artists can have mutually beneficial relationships.

I discuss at length the concept of relationships based on a balanced exchange of value. That value can be money, altruism and, on rare occasions, exposure, but often, that "exposure" is actually exploitation in the form of an unbalanced relationship where one side is getting a significant amount of value and not giving any value in return.