Avid followers of this site have been chomping at the bit to know what this post was about... (see me messing around with the concept here) Well, wait no further tens of people... I give you the Small White Mouse branding... or the beginnings of it. This will be a site launched mid-year this year that sells high-end guitars. I've gotta tell you, it was a lot more difficult to come up with a logo for this property that I thought it would be. The main problem I had was coming up with something that didn't look like Mickey or Deadmau5. In any case, I prevailed and created a unique style that will be carried through the site. The silhouette was the most important thing to get right. I really wanted to create something that could be "played" with quite a bit like a lot of the surf/sk8 brands do with their logos. The whole concept of the site is a little nod to the lab mice of Hitchhiker's Guide being much more than ordinary mice. Anywho, enjoy.