I thought it might be fun to show a few sketches. This is a series of quick story boards I did to explain the benefit and justify the extra expense of a camera crane. Personally, I think using a crane adds significant visual impact to ads. We also shot this with the intention of being able to recut the audio for radio and use stills for print. I shot it on a canon 5D mk II and recorded backup audio on a Zoom. This set up allowed for switching between motion and stills without switching cameras.
http://www.youtube.com/watch?v=IQiQeyxWSkA&sns=em